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Engaging Gen Y customers in online brand communities: a cross-national assessment
- Carlson, Jamie, Rahman, Syed Mahmudur, Rahman, Mohammad M., Wyllie, Jessica, Voola, Ranjit
- Dwivedi, Yogesh K., Ismagilova, Elvira, Hughes, D. Laurie, Carlson, Jamie, Filieri, Raffaele, Jacobson, Jenna, Jain, Varsha, Karjaluoto, Heikki, Kefi, Hajer, Krishen, Anjala S., Kumar, Vikram, Rahman, Mohammad M., Raman, Ramakrishnan, Rauschnabel, Philipp A., Rowley, Jennifer, Salo, Jari, Tran, Gina A., Wang, Yichuan
- Muthaffar, Aisha, Vilches-Montero, Sonia, Bravo-Olavarria, Renzo
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